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Online Business Plan

Online Business Plan

As is the case with any manageable business plan, an online enterprise must possess these key elements:

  • Online Plan Summary
  • Business Model
  • Web site Marketing Strategy
  • Development Requirements
  • Visual Design
  • Core Structure
  • Web site Traffic Projection
If you are in the process of building an online business, make sure you have all your bases covered with these essential elements and other significant forecasts.

Most business plans include an executive summary, company summary, product description, market analysis summary, strategy and implementation summary, management summary and financial plan.

In the middle of these summaries and plans should be your Web site plan summary, with the elements listed above. Here is a breakdown of each element with a list of questions that require answers for your business to thrive:

Online business plan: Online Plan Summary

Why will you be successful in this online business?
What is your expertise in operating a business online?
What will set your business apart from other online ventures?
Have you contacted people in the same field to get their feedback on their operations and financial rewards?

After you have answered these questions, consider a subset of questions:
How will the Web site be marketed?
How will it look different than a competitor’s Web site?
What features will set it apart?
Is the Web site good enough to be cited as worthwhile destination by a third party?

Business Model

Why have you chosen to build an online business?

What are your business requirements, meaning what is your general purpose?
What management and personnel are required and available for the operation?
Why will your investment or money from another party will make the business profitable?
What is your timetable for turning debt and equity into profit?

Web site Marketing Strategy

What exactly is your market?
What is the market’s growth potential?
How are you going to make a profit and at the same time be competitive?
What distinguishable features will your Web site incorporate to combat the competitor’s prices?
What is your advertising plan?

Development Requirements

What is your plan for a Web design?
How will you get user input to improve the design and features?
What are the core elements of your Web site in terms of servers and codes?
Are you prepared to incorporate a management team that ensures personnel, such as programmers, are meeting the expectations of your online business venture?

Visual Design

What is included in your elements of design? Catchy graphics and/or animation?
What Web site format will be utilized?
How will you incorporate your logo and company statement?
As an extension, how will your ads be designed to draw customers to your Web site?

Core Structure

What servers will be utilized?
What will be the bandwidth requirements?
What programming codes will be used?
How will your Web site accept purchases?
How will your database structure be designed to allow customers to input personal information?
What security features will the Web site incorporate?

Web site Traffic Projection

What will be your basis for effective traffic?
What dollar amount average will you place as a goal for each customer visit to your Web site?
Have you researched the amount of traffic for similar Web sites?

If you use these questions as a guideline to building your online business venture, you should fulfill anyone’s No. 1 business goal: Designing an effective plan. The other aspects of a business plan should fall into place after you have answered these questions adequately.

Thank you to Javier Moralas for this online business plan article

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  • Web Design Resource
    Website introduction and home page which includes item 1 of the business web site design resource checklist which is about Identifying your target market, their needs, how you will meet their needs, and how you will attract and then keep your target market coming back.
  • Web Site Design Resource
    Step 2 and 3 of the business web site design resource checklist. These steps include information on identifying your place in the market, as well as identifying your competitive advantage.
  • Business Web Design
    Step 4 and 5 of the business web site design resource checklist. This page gets you thinking about marketing and customer service when starting an e business.
  • Web Site Design Tip
    Web site design tip is step 6 and (coming soon) 7 of the business web site design resource checklist and will review important topics such as transaction processing and writing web copy, when creating a web site.

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